As a consumer in your personal life, you know that at least 80% of most buying decisions are made before ever speaking with someone. What people say about you online is the difference between someone inquiring about your services or passing you right by.
The negativity bias we all possess means that it takes 8-10 positive reviews to combat one negative review.
Building trusted relationships with your customers – in this case, your resident and their family members – allows you to ask for reviews, confident that they will be positive.
Give family members a reason to sing your praises and you’ll see increased inquiries, tours, and move-ins.
Oh, and by the way, if 80% of the decision is made before they speak with you, it’s the last 20% that becomes your opportunity to show your competitive advantage.